Despite expanding overseas, the principles behind the fair remain unchanged.
“When reviewing applications, we look for brands that demonstrate originality, strong design thinking, quality craftsmanship and a compelling story,” said Cain.
“Beyond the products themselves, we also consider the values behind a brand, whether that is sustainability, ethical practices, innovation or a unique creative perspective. We also want brands that are passionate about sharing their story and connecting with their audience.”
She continues to personally review every application before the final selection is made, believing that each participating brand contributes to the overall experience visitors have at the fair.
SINGAPORE BRANDS LOOK TO A NEW AUDIENCE
Participating exhibitors are equally excited about meeting shoppers in Thailand.
Josh Leong, co-founder of bespoke shoemaker Palola, believes Bangkok offers valuable opportunities to connect with a new audience.
“One of the best ways to grow as a brand is to meet customers beyond our home market and understand how they respond to what we create. Boutiques provides the perfect opportunity to do that.”
He added: “Bangkok has always stood out to us as one of Southeast Asia’s most vibrant retail destinations. There’s an openness to discovering independent brands alongside established names, and we admire the city’s strong appreciation for craftsmanship, design and quality.”