Cathay Pacific’s frequent flyer and lifestyle loyalty program, Cathay, has launched a one‑stop-shop insurance platform.
While there’s a focus on travel insurance, Cathay also offers health, home, motor and personal accident insurance — and members can earn Asia Miles on all of these.
The site is a partnership with Cigna Healthcare, Chubb and Zurich Insurance.
To mark the launch, Cathay has also introduced “Shield for Miles Lucky Draw”, offering more than 400 prizes with a total value of over 1.5 million Asia Miles, for a limited time.
A Cathay spokesperson explains: “By integrating insurance into the Asia Miles ecosystem, Cathay enables members to enjoy added peace of mind while continuing to earn rewards in their everyday lives.
“Insurance purchases made through the platform allow members to earn Asia Miles and travel rewards such as flight credits, extending Cathay’s Asia Miles ecosystem beyond travel and reinforcing the brand’s purpose to move people forward in life.”
Cathay plans to continue to expand the platform with additional insurance offerings.
https://wellness.cathaypacific.com/en_HK.html