Jena Sims served up a valuable reminder to those making golf commercials that it doesn’t have to be that hard. You don’t need to attempt to make some parody that ends up in flames to get people’s attention.
The equation isn’t a difficult one. She traded in her pants for the Chili’s golf club collection, she then smacked a golf ball off a building. The approach was a simple one. This was all about fun.
Jena Sims poses backstage at the LainSnow Runway during Paraiso Miami Swim Week 2026 on May 31, 2026, in Miami Beach, Fla. (Getty Images for LainSnow)
Jena’s having fun, she’s all smiles throughout, and she looks great the entire time in the commercial that made the rounds on Friday. That’s it. That’s all it takes for a fun golf commercial. It’s not that hard at all.
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You’re going to have to really use your imagination to find something wrong with it and get a bunch of other people worked up. It’s not going to happen. Nobody’s watching this and reaching for the pitchforks.
That was just the start of the wholesome golf content the swimsuit model and golf wife had in store for the weekend. Jena had a tee time with the girls lined up and another lesson in content for anyone who needs it.
JENA SIMS GETS THE SI SWIMSUIT LAUNCH WEEK STARTED WITH A BEHIND-THE-SCENES BIKINI PARADE
Jena Sims attends the launch of the 2025 issue of Sports Illustrated Swimsuit at Hard Rock Hotel New York on May 15, 2025, in New York City. (Getty Images for Sports Illustrated Swimsuit)
This might aggravate people golfing behind you, but this isn’t something those who take the game too seriously are going to enjoy anyway. This is for the fun and entertainment of it all.
Jena and the girls parked the golf carts, made the song selection, then left it all on the course with their dance moves. She even did a version of the worm that has to be seen to be believed.
Did they receive a warning to increase their pace of play? You had better believe it. But even if they end up skipping a hole or two to catch up, they have this work of art to show for it.
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Jena Sims knows content, she kind of knows the worm, and most of all, she knows fun golf content. I think for the most part everyone knows what works. For whatever reason, they choose to get too cute and clever with it.
Jena Sims Koepka attends the 2026 Sports Illustrated Swimsuit Issue Launch Party at Hard Rock Hotel New York in New York City on May 14, 2026. (Getty Images)