It was during that period of uncertainty that Rain-Phuangfueang taught herself to knit – a decision that would ultimately transform their lives and set the course for the Bangkok-based label, which is now known for its cloud-like mohair pieces, airy open-knit textures and handcrafted silhouettes.
“It taught us so much about surrendering to the unknown and trusting that the path can also find you if you’re open,” the founders told CNA Lifestyle in an email interview.
The journey to that point was anything but straightforward.
The couple first met in Bangkok in 2015, when Arizona-born Rain-Phuangfueang was working as an au pair while attending university. After marrying, they moved to the United States and eventually settled in Portland, Oregon following the birth of their son in 2017.
There, they began experimenting with photo styling, vintage resale and upcycled textiles. The project evolved quickly. By 2019, vintage resale had become their full-time occupation, and they were exhibiting at A Current Affair, the influential vintage fair in New York.
Then the pandemic arrived.
Like countless small creative businesses, Nong Rak suddenly had to adapt. The family relocated to Arizona to stay with relatives, their savings stretched thin and their plans upended.
It was during this period that Rain-Phuangfueang picked up knitting.