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South Korean TV drama industry seeks US$746 million in support as output declines

They also cited competition from short-form content and AI for audiences and production.

Pay for top-billed stars was the main driver of production costs, Korea IR Service said in a 2025 report, with pay climbing as streaming services competed for audience-drawing talent.

Kim Yong-hee, a professor of business administration at Sun Moon University, said the difficulties the groups cited largely reflected the decline of terrestrial broadcasting rather than the sector as a whole.

Official data showed employment across the content industry edged up to 693,090 in 2025 from 688,122 a year earlier, according to the Korea Creative Content Agency.

Broadcasting employment, however, fell 2.3 per cent in 2024, according to a government survey.

A Netflix Korea spokesperson was reached but did not have an immediate comment.

Netflix launched in South Korea in 2016 and in 2023 pledged to invest US$2.5 billion in the market over four years.

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